Lead generation

Paid Media (Meta + Google)

Clients looking for what you offer, coming to you

Professional campaign management on Meta Ads and Google Ads focused on real conversions — not impressions. Niche segmentation, continuous A/B testing and weekly optimization to maximize ROI.

What's included

  • Campaign management on Meta (Facebook + Instagram) and Google
  • Up to 4 active campaigns per strategy (typically 2 Meta + 2 Google)
  • 8 AI creatives per month (images + short videos)
  • Continuous A/B testing (min. 2 variants per ad set)
  • Conversion pixel + GA4 + tracking configured
  • Weekly optimization + monthly report (cost/lead and ROAS) + 30-min meeting

How we work

  1. 1

    Strategy

    We define objectives, audiences, creatives and optimal budget per channel.

  2. 2

    Launch

    We activate campaigns in 5-7 business days.

  3. 3

    Optimization

    Weekly performance review and adjustment, pausing what does not convert.

Frequently asked questions

Is the advertising budget included?

No. The management fee is separate from the media budget, which you pay directly to Meta/Google.

What minimum budget is recommended?

€500/month on Meta and €300/month on Google to have enough data to optimize.

When will I see results?

The first 2-3 weeks are the algorithm learning phase. Optimized results from month 2.

Can I see performance in real time?

Yes, you have access to Meta and Google dashboards at all times.